Product Design, Branding, Logo Design, Animation
CALICO CAT TOYS
Calico is a kitschy cat toy brand concept, debuting with The Orbit Collection.
This was a college project created during a collaborative studio, utilizing the talents of one student from each school of design at DAAP — fashion, industrial, and communication. I was responsible for animations, digital materials, branding, packaging, 2D/3D visualizations, concepting, etc.
CALICO THE BRAND + THE ORBIT COLLECTION
PROCESS + PACKAGING
FINAL PRODUCTS
DESIGN IDEATION
Through conducting various surveys and market research, we were able to narrow the brand’s aesthetic, voice, direction, and products.