Product Design, Branding, Logo Design, Animation

Calico Cat Toys

Calico is a kitschy cat toy brand concept, debuting with The Orbit Collection.

This was a college project created during a collaborative studio, utilizing the talents of one student from each School of Design at UC DAAP — Fashion, Industrial, and Communication.

As the Communication Designer on the team, I was responsible for animations, digital materials, branding, packaging, 2D/3D visualizations, concepting, etc.

 
 
 
 

CALICO THE BRAND + THE ORBIT COLLECTION

 
Calico-Process-2-04.png
 
 
 
 
Calico-Process-2-03.png
 
Calico-Process-2-09.png
 
 
 

PROCESS + PACKAGING

 
 
packaging.png
 
 
calico-packaging-02-10.png
 
 
calico-packaging
 

FINAL PRODUCTS

 
 

DESIGN IDEATION

Through conducting various surveys and market research, we were able to narrow the brand’s aesthetic, voice, direction, and products.

 
 
 
 
 
 
 
thanks.png