Product Design, Branding, Logo Design, Animation

CALICO CAT TOYS

Calico is a kitschy cat toy brand concept, debuting with The Orbit Collection.

This was a college project created during a collaborative studio, utilizing the talents of one student from each school of design at DAAP — fashion, industrial, and communication. I was responsible for animations, digital materials, branding, packaging, 2D/3D visualizations, concepting, etc.

 
 
 
 

CALICO THE BRAND + THE ORBIT COLLECTION

 
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PROCESS + PACKAGING

 
 
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FINAL PRODUCTS

 
 

DESIGN IDEATION

Through conducting various surveys and market research, we were able to narrow the brand’s aesthetic, voice, direction, and products.

 
 
 
 
 
 
 
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